Sudbury marketer tries to put a face on the homeless crisis in video that divides poverty advocates
Kate Rutherford
Published: Dec 09, 2025
CBC News
Excerpt
The CEO of a social marketing agency says he’s using a video to raise awareness of the homelessness crisis in Sudbury, and it's created heated discussion among groups advocating for the same population. Connor LaRocque of SocialRise Inc.
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